PITTSBURGH, (Nov. 23, 2010) – FSC Marketing Communications, a full-service advertising, marketing and public relations firm based in Pittsburgh, recently launched a robust public relations campaign for the Pittsburgh Downtown Partnership (PDP), a non-profit organization that facilitates the continuing economic development of Downtown. The PDP wished to create awareness and cause action from Pittsburgh citizens about the current transportation crisis unfolding in Pennsylvania.
To do this, FSC created an informational and interactive website, keepPGHmoving.com, which gives the public an outlet to create and send messages to their state legislators. FSC also recently coordinated the press conference for the campaign’s launch and developed media kits, collateral pieces and messaging to display at the event. FSC will continue to publicize the initiative through ongoing PR efforts, producing viral videos and establishing a social media presence for keepPGHmoving.com.
A week into the launch, the grass-roots, community driven campaign has already proved successful. The website has received over 1,200 unique visitors and over 350 messages from the public have been sent to state legislators. The press conference announcing the campaign received coverage in the Pittsburgh Post-Gazette, WTAE Evening News, Pittsburgh Tribune-Review, WDUQ and KDKA Evening News, among others. Check out KDKA’s coverage of the story here
“FSC was very astute at understanding what it was we were trying to accomplish,” says Mike Edwards, CEO of the PDP. “We are very excited about the response we received so far about the campaign.”
After the U.S. Dept. of Transportation’s denial of Pennsylvania’s request to toll I-80 this spring, PennDOT was left with a $472M hole in its budget, which resulted in a $47M operating shortfall for the Port Authority of Allegheny County. The PDP, recognizing the negative affects that this transportation crisis could have on the Downtown community and the state at large, decided to take action. The non-profit, comprised of business and community leaders, hopes that this advocacy campaign for action will strengthen the city, enhance its vitality and make it a better place for businesses to thrive.
About FSC Marketing Communications
FSC is an integrated marketing communications firm that specializes in developing ideas that build businesses through marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 15th year, the agency’s account roster includes the Port Authority of Allegheny County, Fairmont Pittsburgh, Urban Redevelopment Authority, Whirl Magazine, Transitions Optical and PPG Industries. FSC is a member of the American Association of Advertising Agencies.
For more information, call 412-471-3700 or visit us online at fscmc.com.
# # #